From Tony Yayo to Warren G and Kurupt to 50 Cent, who delivered his hit “In Da Club.” He followed Wiz Khalifa, who arrived to light up the stage - and a massive joint (see photo below) - with Snoop on their radio smash, “Young, Wild & Free,” while Eminem helped out with “Forgot About Dre,” “I Need a Doctor” and his own “Till I Collapse.”īut the highlight, besides the dozen-plus mentions of marijuana (it’s California, after all), was the spirit of Shakur, who greeted the crowd with a “what up, Coachella!” Bare-chested, buff and rocking what looked like a pair of acid-washed jeans circa 1995, the hologram set Twitter on fire, as hundreds of Coachella attendees along with many thousands more watching a live feed on YouTube, tweeted in awe and disbelief. Snoop and Dre were billed from the get-go, and Eminem was expected but throughout the 90-minute set, the names kept on coming. We have a couple of things coming up.The late rapper was one of more than a handful of hip-hop luminaries that whipped the crowd into a frenzy from kick-off at 10:35 p.m. It wouldn’t be a plethora of unharvested material at this point, but there are still some recordings there. That is always a collaborative, respectful conversation with all three of those camps about ideas and things we can do together. “There’s still some unreleased recordings that we’ll get to when it comes to the Mount Rushmore of Death Row: Dr. “We have people at our company that are graphically familiar with the contents in the vaults,” revealed Taylor. The aforementioned "immense untapped future value" of the Death Row brand remains an interesting proposition. In 2020, Music Week posed the question of what remains to be done with the Death Row catalogue, including the possibility of unreleased material, to e-One. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.”
We wish him success in the years ahead as the brand moves forward under his leadership and vision.”Ĭhris Taylor, MNRK Music Group’s, president & CEO added: “Snoop is clearly the executive to take Death Row into its next 30 years. We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. It feels good to have ownership of the label I was part of at the beginning of my careerĭavid Kestnbaum, a senior managing director at Blackstone, said: “We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. I’m looking forward to building the next chapter of Death Row Records.”
I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. This is an extremely meaningful moment for me. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. Speaking about becoming the owner of Death Row Records, Snoop Dogg,said: “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. Terms of the Snoop Dogg x MNRK transaction were not disclosed. It rebranded as MNRK Music Group (pronounced ‘monarch’) last year, and is controlled by private equity funds managed by leading global investment firm Blackstone. Last year, Hasbro entered into a definitive agreement to sell eOne Music for $385 million. Dre’s 1992 classic The Chronic has sold 244,790 copies in the UK since 1994, while 2Pac’s stellar double-disc 1996 outing All Eyez On Me is on 392,982 and The Don Killuminati: The 7 Day Theory (released under the name Makaveli) is on 95,693.ĮOne acquired Death Row Records’ iconic catalogue in 2013, before the company was, in turn, acquired by Hasbro. In 1996, he released his second outing Tha Doggfather (157,440 copies) – his last for the label before leaving to join No Limit Records in 1998.ĭr. It has sold 358,973 copies to date in the UK according to the Official Charts Company (note: this is since OCC records began in 1994). Snoop Dogg – then Snoop Doggy Dogg – released his debut Doggystyle on Death Row in 1993. Dre, 2Pac, Tha Dogg Pound and, of course, its new owner. The label, founded in 1992, is home to an iconic catalogue of classic albums by Dr.
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Things have come full circle for Snoop Dogg. Today (February 10) the star has announced he has acquired the Death Row Records brand from MNRK Music Group.
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